Create products that nurture the body, inspire the mind, encourage dialogue, and heal the planet.
As a company, with our customers and our planet foremost in mind, we adhere to the following values:
Do Meaningful Work - Create the finest quality products using organic, fairly-traded ingredients whenever possible.
Be Accountable - Challenge ourselves and the status quo to make a difference.
Compassion - Rouse awareness of the critical state of our oceans and the planet.
Service - Take actions individually and collectively that mitigate and heal the damage that has been done to our ecosystems.
Balance - Create products that help reduce the reliance on single-use plastics. Refill and reuse products - recycle at end of useful life.